SEO Guide: Everything a Beginner Needs to Know in 2025

Keyword optimization is a crucial part of ranking in search results. Search engines operate on keywords, so it’s important that you use these key phrases on your pages. They rely on search engines to provide trustworthy and BHS Links relevant search results. As we stated previously, SEO is an acronym and abbreviation for search engine optimization. If you’ve never heard of SEO, you may not understand what this means.

Quality of content

Well, there’s a lot you can do and it can be divided up into three main areas. The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms.

SEO can support other aspects of your digital marketing strategy, and vice versa. SEO can support social media, paid advertising, email marketing, influencer marketing, content marketing, and more. It’s important to understand what people are searching for online, and knowing how to answer their questions will connect you right to them. Knowing your audience’s intent and being able to deliver it in a way that search engine crawlers can find and understand is the sweet spot of SEO.

How to Rank #1 on Google

All you need is a few well-placed prompts, and AI does the heavy lifting. They live inside the HTML code as part of your meta tags, quietly helping search engine bots understand and index your site. Below is my 20-step guide covering the essential parts every article should include to work well for both readers and search engines. I won’t go too deep into technical details; think of these steps as a checklist to ensure your content is well-prepared. Additionally, clearly defined headings signal to search engines the hierarchy and relationship between topics, which improves indexing and ultimately boosts your visibility in search results. NLP enables search engines to identify and highlight specific answers within feature snippets.

Using semantic markup can help with getting rich snippets displayed in the search results page, such as extra text, review stars and even images. Rich snippets in the SERPs doesn’t have an impact on search rankings, but can improve CTR from search, resulting in an increase in organic traffic. Identifying the terms that searchers use in Google search and other search engines provide direction on what existing content can be optimized and what new content can be created. As discussed extensively, SEO is a comprehensive, long-term strategy focused on optimizing individual web pages and content to rank higher in SERPs.

• There are a few different ways that your social media activity can impact your SEO and SERP ranking.
• In SEO, that might be organic sessions or organic click-through rate.
• The higher the score is, the harder it is to rank on the 1st SERP for the keyword.
• Google makes money when searchers click on these pay-per-click (PPC) advertisements, which you purchase through Google Ads.
• For example, use text and background colors with optimal contrast and have a responsive design that adapts to the device, like desktop vs. tablet.

As part of the Search team, she enjoys creating content that helps you master SEO. For example, when I search for the term ‘sustainable phone case’, these results are shown by Google. Based on my search term and the intent behind it, Google deems these results the best ones found in its index. It provides access to market-leading SEO tools and a wealth of helpful resources, including SEO courses. For example, people who search “best PRODUCT TYPE” are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase.

These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy. Off-page SEO refers to actions you can take outside of your website to improve its search visibility. Search engines work by crawling, indexing, and ranking content on the internet. By optimizing your website and content according to these systems, you can gain more visibility.

This ensured each page delivered accurate, structured details, resulting in enhanced rich snippets and improved engagement from local searches. Your website isn’t just a digital brochure—it’s the engine that powers your local SEO success. While your Google Business Profile (GBP) acts as the front door, your website is the foundation that tells search engines exactly who you are, where you serve, and why locals should choose you. The meta description character limit in SEO is around 150–160 characters.