27 Best Free SEO Tools to Boost Your Rankings

It also has ROI dashboards and reports, so you have complete access into your marketing efforts’ performance. “Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry. And some of those people might link to you, which can help your rankings. Sure, backlinks, keywords and other traditional signals are still important. Rubright explains that if you‘re running a digital PR campaign, journalists and bloggers need to like the story. They also need to think it’s compelling to their audience if they’re going to publish it and credit you with a backlink.

View all deliverables in our SEO plans

SEO Gets is my favorite tool for analyzing Google Search Console data. I can see everything I need to know about ALL of my sites right away. And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. If you have the right tools, you can still win visibility — across Google, YouTube, AI results, and more. In fact, CRM platform HubSpot reports that 69% of marketers invest in SEO, making it one of the most commonly utilized marketing tools.

• By changing your title tags and meta descriptions and waiting to see what happens.
• You can also share content, updates, and offers on a GBP,” says Levy.
• However, over time, SEOs have identified some of the factors they consider when ranking a page.
• Before you can develop an SEO strategy, you need to see where you’re at.
• With a Semrush subscription or trial, you can get a personal keyword difficulty score (PKD%) for each keyword.
• This will show you the websites linking to one or more of your competitors’ homepages, but not to yours.

Why do we need SEO?

Since you already have a relationship, many will be happy to link to you. Find pages with high link authority using the Internal Linking report in Site Audit. Also, consider giving low-performing pages a boost by linking to them from your pages with high link authority to share authority between pages. It’s best to use headings and subheadings (H2-H6) to segment topics in a hierarchical and logical way. Heading tags are HTML tags on pages that organize your content into sections and help Google understand the structure of your pages.

It’s a third-party research that mentions Unilever in a relevant context. We believe Gemini pulls some data directly from Patino Law’s Google Business Profile, including location, contact info, and reviews. For example, in the screenshot below, we worked with DSLD Mortgage to create a guide on mortgage payments. When you turn on personalization, LLM engines like ChatGPT can tailor responses to your search history or preferences, adding even more variety to what’s returned. Since these engines use different data and methods to retrieve and summarize content, the same question may produce different answers depending on where you ask it. At Exposure Ninja, we’ve been experimenting with GEO across industries, testing what actually works to earn visibility in these new search platforms.

Tips For Actually Succeeding In SEO

But if you don’t measure the effort and track it somewhere, you’ll be hard-pressed to know where to improve. A combination of benchmarking and careful measurement is the secret to knowing which strategies and tactics SEO Anomaly work, and when you need to pivot. There are multiple search engines, but only one that owns more than 90% of the global search market. Learn about Google algorithm updates, SERP opportunities, new technologies, E-A-T, and more in Chapters 3 & 4.

The indexing stage is like a librarian reviewing, organizing, and shelving various books in the library. Here, the search engine’s algorithm catalogs the content, which the search engine then relies on to deliver results to searchers. This innovative tool leverages AI to analyze your content’s alignment with SEO best practices and offers suggestions for improvement. While this post isn’t a WordPress-specific list of plugins, it is worth mentioning a handful of key plugins worth considering. See your website’s SERPs for various keywords en mass with the Bulk Google Rank Checker. You can also find out which keywords you should add to your pages.

If you’ve read anything about SEO before, you’ll know there’s lots of industry jargon. But to keep things simple for now, here are a few key terms and concepts you should know. The starting point in SEO is to understand what your target customers are searching for. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. In addition, this content may include third-party advertisements; a16z has not reviewed such advertisements and does not endorse any advertising content contained therein.